Last November 17, 18 and 19 the IED Barcelona, Escola Superior de Disseny was the location of the Design Business Conference 2011. More than eighty international professionals from design and entrepreneurs from social business discussed about design business and its education.
The three days reflections showed the need of a committed and responsible design and the benefits of implanting educational parameters in the design education that include the learning of management and the reflection of the current society real needs.
Some members of the IED Advisory Board like the sociologist Derrick de Kerckhove, the designer and theorist Richard Buchanan, the IED Spain scientific director Francisco Jarauta and the Nobel Peace Prize 2006 Muhammad Yunus, led the workshop.
The event ended with an open conference where each board member showed the current need of new business models and the development of products and services for social business.
From IED Barcelona we are very grateful to all the participants and especially to all the companies that have made possible this event: Ámister, Cerveses Moritz, Pastisseria Canal, Anna de Codorniu, Viña Pomal, Raimat, Cocacola, Nespresso and Solan de Cabras.
