The Design for Innovation Strategies programme responds to the need to incorporate design in the strategic management of organisations. The application of design as a tool for innovation and transformation is essential in order to ensure competitiveness in the current economic and social environment. Although design may not be the final stage in product development, it must, however, be understood as the core catalyst that integrates all the processes related to a product and service, from a new business approach.
These skills are essential for the generation of new business opportunities, the design of new products, and the redesign of existing products and production processes, through the creation of new links between design and industry.
Objectives
The aim of the course is to train professionals to be able to work as Design Managers, leaders in managing complex processes, capable of implementing design as an engine of innovation and change in organisations.
Through workshops given by well-renowned professionals, lectures and case study analysis, undertaking joint projects with companies, and in the context of an active environment for analysis and discussion, the specific content of the programme is dealt with in a participatory manner.
From a critical approach, the course will equip students with the skills to challenge established procedures, identify new opportunities, implement innovative strategies through creativity, multidisciplinary work, and the integration of all relevant processes from a design standpoint.
Aimed at
_ Designers from all disciplines, communication and marketing specialists, and professionals in the world of business and strategic planning, who have a profile suitable to enable them to become Design Managers.
_ Businessmen and industrialists in various sectors who seek to review their own production processes and product conception, will learn techniques and methodologies that will enable them to reconsider their business approach.
Timetable
Friday, 3pm-9pm. Saturday, 9am-3pm.
For more informative related to the starting dates of the course, please contact master@bcn.ied.es
