In recent years, the implementation of new technologies and the Internet have fundamentally changed culture, communication, and commerce. These innovative channels of communication and interaction have revolutionised business strategies in the fashion industry. Along with distribution channels, digital tools play a key role, which must be understood in order to creatively manage brand image and communication.
Innovation strategies in the fashion market are closely linked to Internet resources and should be managed by trained professionals capable of meeting the new challenges of a dynamic area that is constantly expanding and changing. Digital technology innovation in fashion should be the result of an in-depth analysis of a sector in constant evolution, and professionals must be forward-thinking in order to remain one step ahead.
Objectives
The programme aims to train professionals to apply their creative potential in the management of digital tools in the field of fashion. The course will focus on the development, management, and communication of innovative business strategies through digital channels and the Internet, used specifically in the fashion industry.
The content may be applied to the generation of new business opportunities, using the knowledge of specific tools for electronic management, communication, distribution, and marketing, and through the design of innovative communication strategies to manage the brand’s image and its products in electronic media.
Participants will be trained to work in companies in the fashion industry, communication agencies, and advertising agencies, carrying out the following functions:
. Brand identity management in digital media
. Creation of new online communication tools for fashion labels
. Management of fashion content in online media
. Online business development for fashion companies.
Aimed at:
_ Designers from the communication and fashion sectors who want to acquire the specific tools and methodologies that will enable them to electronically manage fashion products and content. These skills can be used to implement innovation in their own projects and companies, or to enhance creativity and competitiveness in the organisations they work for.
_ Professionals in design, production, distribution, fashion communication and marketing, and entrepreneurs who wish to explore the possibilities offered by digital environments as sales channels are considered potential e-fashion specialists.
Timetable
Friday, 3pm-9pm. Saturday, 9am-3pm
For more informative related to the starting dates of the course, please contact master@bcn.ied.es
