IED Barcelona - Istituto Europeo di Design Barcelona, Cursos trienales, Master, Postgrado y Cursos de verano en Diseño, Comunicación y Moda
Fashion and Marketing Communication
This Master will be awarded jointly by IED and IL3-UB (University of Barcelona)
Objective
The aim of this Master in Fashion Marketing and Communication is to train future professionals who know how to identify, evaluate and select market opportunities, establishing optimum strategies in the area of brand communication and imaging.
The Marketing and Communication professional is the strategic figure that identifies future market and socio-cultural trends.
The increasing complexity of the fashion sector needs to professionalise its management by developing creative and efficient marketing and communication plans.
Program
The Master will cover the most modern methodologies in the fashion industry and the elements necessary to enable the future professional to elaborate marketing and communication plans in an area of constant and competitive innovation.
Different topics are studied in depth, from social trends and fashion marketing to market demands, as well as press office and public relations planning and event organising.
Target
The Master is aimed at designers, graduates in Fashion & Textile, Advertising, Communication Studies, Marketing and other related areas. It is also open to professionals who have over two years experience in the fashion industry and who want to acquire the necessary skills to effectively hold their own in an ever-changing and increasingly competitive sector.
Course details
The course is taught in Spanish.
Duration: 500 hours
First module: November 2008 -June 2009
Second module: January 2009 - July 2009
Timetable: Monday to Friday, 18.30 - 22.30
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Related Documents:
con58_plan-de-estudios-mktg-y-comunicacion-de-moda-08-09.pdf
