PEDAGOGICAL AREAS
IED BCN Community
MARKETING & BUSINESS COMMUNICATIONS
The course enables students to acquire theoretical knowledge and practical skills at a professional level, strengthening individual competences in the fields of market analysis, marketing management, sales management, public relations, communications, media planning and advertising. Curiosity, empathy, a deep vision of society and the complexity of the system, interpersonal communication skills and a capacity for teamwork are some of the requirements of the different professional profiles.