The objective of this Master is to qualify professionals to understand, adapt and transform the digital future of marketing and communication. New information technologies, constantly changing and developing, are now highly present in most human activities. They act as catalysts of cultural and social changes. The boundaries between general communication and marketing fade away: the consumer gives the orders, makes the decisions and even creates brand communication. Our challenge is to train highly prepared professionals, ready to adapt to this new environment and equipped with great aptitudes to identify the new opportunities that will arise from it.
General Information
This Master is taught in Spanish
Duration: 500 teaching hours
Credits: 60
Dates: January 16, 2012 – end of July, 2012
Timetable: Semi-Online, Monday to Friday (every other week), 18:30 – 22:30
Cost
Total cost: 9.600 €
Enrolment fee: 2.000 €
Tuition fee: 7.600 €
