One of the most developed marketing and communication strategies, events are utilized as a channel of communication due to their adaptability and innovation possibilities as well as their capability to transmit concepts, launch products and corporate actions. The Events and Communication course dissects the various parts that compose the organization of an event. The students will learn the methodology and tools used for the organization of an event, converting it into communication value.
Objective
Present the points which define the event as a channel of communication. Present the different components to take into account when organizing an event. New event formats to present concepts in a concrete space/venue and deadline. Practice the organization of an event applying the methodology learned through a case study.
Admission
The Events and Communication Specialization Course is open to those who have graduated or are currently attending their second year of studies in marketing, mass communication, public relations, production or those with professional experience in the field.
3rd EDITION
General Information
This course is taught in Spanish
Dates: January 16 to end of June, 2012
Hours: 120
Credits: 15
Timetable: Monday and Wednesday from 7:30pm to 10:30pm
Cost
Total cost: 2.600 €
Enrolment fee: 900 €
Tuition fee: 1.700 €
