The growing complexity of the fashion industry means there is a need for professionals who can manage creative, effective communication plans and identify future social, cultural and market trends.
Programme
The course aims to equip students with the basic tools for the image and communication strategies in the fashion world. Participants will be trained to become professionals able to analyse and decode the different elements that accompany brands and collections as well as creating and communicating branding. The programme contains a theoretical part, with contributions from different professionals involved in a fashion event. In parallel there is a case study where students will apply the knowledge they have acquired.
Target
The course is aimed at designers and graduates in fashion, textile, advertising, communication sciences and similar areas who want to explore and research the field of new trends. It is also aimed at any professionals who need to specialise in this area to effectively take on the challenge of an increasingly competitive and ever-changing industry.
6th EDITION
General Information
This course is taught in Spanish
Dates: January 16, 2012 to end of June, 2012
Hours: 120
Credits: 15
Timetable: Tuesday and Thursday from 7:30pm to 10:30pm
Cost
Total cost: 2.600 €
Enrolment fee: 900 €
Tuition fee: 1.700 €
